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Canadian Historic Sites: Occasional Papers in Archaeology and History No. 23
Gaspé, 1760-1867
by David Lee
Part II: The Fisheries of Gaspé
Charles Robin and His Company
Charles Robin, the third and youngest son of Philip Robin and Anne
Dauvergne, was baptised on 30 October 1743 in the parish of St.
Brélade, on the Island of Jersey. Nothing is known of his early life
save that he was orphaned when he was 11; however, it is evident that
he received a good education for his letters and journals1
show him to be effortlessly literate in both English and French. (The
Channel Islands had been under English suzerainty since 1066, but French
was still the only language spoken by many of its people.) The Robin
family had long held small seigneuries and official positions in Jersey,
but Charles Robin's parents were shopkeepers in the busy seaport of St.
Aubin.2 He was 22 years old when he first visited Chaleur Bay
in 1766 and almost 59 when he left the bay for the last time in 1802.
On the Bay, 1766-1802
In the summer of 1766 Charles Robin scouted Chaleur Bay and evidently
found it a fertile area for the fish trade. After a short stay he sailed
down the Gulf of St. Lawrence to Arichat on Isle Madame, just off Cape
Breton Island, where his brother John had established a fishing post the
previous year.3 As a result of his report on the potential of
Chaleur Bay, Charles was sent out the following year by the Robin, Pipon
Company of Jersey to set up a fishing post on the bay.
The Pipons had been connected with the Robins by marriage for several
generations, but their connection to the new company was solely
financial. Philip Robin, Charles's eldest brother (married to a Pipon
girl), directed the company from St. Aubin while John and Charles
conducted the business on the fisheries. A contact with the London
business community was provided by the financial house of DeGruchy and
LeBreton (probably Jerseymen) who held a small interest in the
firm.
On his 1766 reconnoitre of Gaspé, Charles Robin decided that the
barachois at Paspébiac would be the best site to establish a
fishing post. To this post he brought men from Jersey to fish for cod in
Chaleur Bay and from it he did most of his trading. During his first
few years on the bay Charles personally undertook to provide the local
residents with salt, fishing equipment, butter, spirits, flour,
biscuit, gunpowder, cloth, peas and salt pork. In return he took furs of
all kinds, feathers, and fresh meat in addition to cod and salmon. With
the Indians he traded spirits and powder for furs and skins. In most
cases, he bartered with the fishermen although credit, and occasionally
specie, were also used. (Many different currencies were in
circulation: French livres, Jersey liards, American dollars
and pounds sterling.)
The Robin, Pipon Company suffered a number of setbacks as it
struggled to gain a foothold in the Chaleur Bay fisheries. From the
beginning it was determined to own its own ships and not rely on
charters to bring men, equipment and trade goods to Gaspé and carry fish
back to Europe. In 1768 two of its ships were seized for having sailed
directly from Jersey to Canada without clearing from an English port.
The loss, amounting to nearly £2,000 plus the time lost in the
fisheries, nearly destroyed the company, but eventually the Robins
received a small recompense and remedial legislation was passed in the
British Parliament allowing Jersey ships to clear directly for
Canada.4
In 1774 the justice of the peace on Chaleur Bay forced Robin to post
a £500 bond in an attempt to prevent him from landing two
shiploads of Acadians whom he had brought from France (via Jersey) to
settle on the bay as fishermen. The justice was concerned about the
loyalty of the Acadians, but the governor at Quebec eventually allowed
them to remain as immigrants if they swore allegiance to George III, and
ordered Robin's money returned.5
With the outbreak of the American Revolution and the arrival of
American warships and privateers in the bay, even more serious
difficulties befell the company. In 1776 the post on Cape Breton Island
was attacked and the following year Chaleur Bay was full of American
ships. As a result the Robins lost several shallops, considerable fish
and one ship. A second vessel captured by the Americans was retaken by a
British warship, but Robin had to pay one-eighth its value to the Royal
Navy as salvage.6 Charles left the bay in the fall of 1778,
not to return until the war was over. While he was gone, the Indians of
the Restigouche River, starving because the war had stopped all trade
into the bay, pillaged his store, a loss Robin set at £1,500.7
Charles spent the war years in Jersey serving as a militia captain
and taking part in the Battle of Jersey in 1781. When he returned to
Paspébiac in 1783 it was with the intention of spending only a few
years there while his three nephews (Philip's sons John, James and
Philip Junior) gained enough experience in the business to take it over.
Charles' brother John, also married to a Pipon girl, had only daughters
and since Charles never married, the family was dependent on the three
young boys to take over the business. It appears that John Robin did not
return to his Cape Breton fishery after the war; he may have been in ill
health for he died in 1793.
After the war two new companies were formed, Charles Robin and
Company and the Philip Robin Company. Charles Robin himself only owned
an eighth interest in the company which bore his name. John Fiott, a
Channel Islander living in London, held a third of the shares while the
remainder was divided among Charles's two brothers and minor
shareholders like Francis Janvrin and Thomas Pipon. When Fiott died in
1796, Philip Robin purchased his interest from his estate for
£6,000; he sold half (one-sixth of the shares) to the P. &
H. LeMesurier Company of London and split the remainder between his sons
James and Philip Robin Junior.
The Philip Robin Company was a smaller operation formed to continue
the fishery begun by John Robin at Cape Breton Island. Charles and
Philip Robin Senior and John Fiott each held one quarter of the firm
while John Robin was among the minor shareholders. Philip Senior
redeemed Fiott's interest in 1796 for £1,500 and sold some of it
to the LeMesurier firm.8 Although one Robin company carried
fish or merchandise for the other occasionally, the affairs of the two
family firms were generally kept separate. The Philip Robin Company
fishery was directed by an agent who lived at Arichat.
When Charles Robin returned to Chaleur Bay in 1783 he found the
fisheries swarming with new competitors, but within ten years they had
all failed. Robin won supremacy on the bay because of his previous
experience on the fisheries before the war. He knew that success could
only be gained by assuring that he had the authority to make virtually
all important decisions concerning the operation of his company. He
devoted all his energies to the business and he lived permanently on the
fisheries. His competitors, on the other hand, were merely agents
representing large investors in Quebec, London and the Channel Islands;
they had little decision-making authority of their own. Robin also
profited from his wide knowledge of the Chaleur Bay fisheries to secure
the best beach properties for his company.
Although he complained about it constantly, Charles saw it as his
family duty to remain overseas and direct the company operations in the
Gaspé until such time as his nephews were able to take over. Philip
Junior was only 13 years old when he came out in 1783 to learn the
business. His younger brothers followed later. Each received an annual
salary of £100 even after they were given an interest in the
company.
Robin planned to retire in the mid-1790s, but two emergencies arose
in 1793 which postponed this plan for nine years. First there were
family problems. In 1793 his nephew and godson John fell seriously ill
and it became evident that he was not
suited to the rigours of life on the fisheries; however, Robin
contrived a means of keeping him useful to the family business. In 1795 he
gave John Robin £1,000 to become a partner with Joseph Axtell, a
Lisbon importer and broker. The Robins had long sold fish to Axtell, who
had been in business in Portugal for nearly 40 years. Portugal was an
important market for dried cod and some of the poorer quality fish was
transhipped to its Brazilian colony where it was a major dietary staple
of the slaves. The firm of Axtell and Robin became an important European
contact for the Robins.
With one departed, Robin now had only two nephews to help him and his
relations with them were often strained. Robin was bitter that the two
young men returned to Europe nearly every autumn, leaving him alone for
the winter. The nephews normally travelled on a company ship taking fish
to Spain or Portugal, thereby gaining valuable experience, but Robin
remained resentful. He was particularly critical of Philip Robin Junior,
considering him careless and unreliable. The oldest nephew seemed
impatient for his uncle to retire and spent most of his time in the
Percé Grande-Rivière area. Although the anchorages there were
poor, it had good beaches and excellent fishing grounds; by the late
1790s Charles Robin and Company was getting most of its fish from this
area. When Philip Robin Junior had achieved this, he left the fisheries
for two years, spending his time travelling in Europe and dreaming of
making his fortune in other fields.
The second emergency that made it impossible for Charles Robin to
retire early arose in 1793 when Britain and France went to war. Again
Robin's ships were exposed to capture on the high seas and his Iberian
markets threatened with closure. Within a few years war had spread
throughout most of Europe. Robin's communications and trading patterns
were interrupted, his ships seized by the French and his crews impressed
by the Royal Navy, but Robin remained on Chaleur Bay, unlike his actions
during the war of 1776-83, and his company carried on.
By piecing together various data on his company's exports between
1790 and 1802, we can see that Robin was able to keep his sales close to
an average of 14,000 quintals of cod per year during the war years.
Year | Approximate Amount of Cod Exported (in quintals) |
1790 | 15,500 |
1791 | 13,000 |
1792 | 12,500 |
1793 | 9,500 |
1794 | 14,900 |
1795 | 8,700 |
1796 | 14,200 |
1797 | 14,300 |
1798 | 14,100 |
1799 | 12,400 |
1800 | 14,800 |
1801 | 13,300 |
1802 | 17,000 |
The slump of 1792 was due to a poor fishing season, but those of 1793
and 1795 were directly attributable to war. In 1793 the company brig
Paspébiac, which could carry 2,800 to 3,000 quintals of cod, was
captured by the French and by 1795 the company had lost three more brigs
and a schooner. In every case but one the ships had been captured after
having sold their cargoes in Europe.
Losses to war demanded that the company become more independent in
its supply of ships. Not only had the French captured four of their
vessels, but also another was shipwrecked on the coast of Norway and
others had to be retired because of old age. Ships for sale or rent were
scarce during the war; the company was unable to buy any and on only two
occasions did Robin charter a ship and crew. Robin was always
apprehensive about this kind of arrangement because he felt he could not
trust the captains.
In these circumstances Robin decided to have his own ships built at
Paspébiac by Jersey workmen using the abundant local timber. He was
particularly fortunate in finding an excellent shipwright, James Day,
whom he paid handsomely to keep him content to work in this remote part
of the world. The first ship, the Fiott, was launched in 1792; it
had a burden of about 250 tons and could carry about 3,500 quintals of
fish. It left on 19 November 1792 on its maiden voyage carrying 2,278
quintals of cod, 56 hogsheads of fish oil and 64 tierces of salmon to
Santander, Spain. It also carried 49 men and their baggage home to
Jersey for the winter, it being cheaper to send them home than pay and
provide for them at Paspébiac. The Fiott made two voyages to
Europe in July and November of 1793 but never returned; in the spring of
1794 it and two other company vessels were captured by the French from
the Jersey-Newfoundland convoy which was protected by only one British
warship. That autumn, however, the company produced its second ship;
indeed, every two years the Paspébiac shipyard turned out a new vessel,
six in all by 1802.
During the war years the Royal Navy employed so many sailors that
crews were difficult to collect in Jersey and Robin was always short of
men on the fisheries. Very little fish was sent to Halifax because of
the danger that his men would there be impressed into military service.
Voyages were often delayed and one year the company sent out one less
ship due to lack of men. By 1800 Robin had to hire inexperienced and
even illiterate men to captain his ships selling cod in the United
States and Europe. Since the sailors worked on the beaches and shallops
in the summertime, Robin suffered from labour shortages on the fisheries
too. It was during this period that Robin recruited French Canadians
from the parishes below Quebec to come each summer to cure cod on the
beaches of Chaleur Bay.
Without the new ships the company would have died. Those which were
lost or captured were insured, of course, but having a ship to take fish
to market was more important than compensation from an insurance
company. Even a new ship was insured for only £1,000, half its
value. Insurance premiums were high in wartime; Robin paid three and
one-half to four per cent of value for just the short trip from
Paspébiac to Boston. He also had to worry that his vessels might be
captured before insurance arrangements were made in England.
The war naturally disrupted Robin's trade patterns. For years he had
operated a small but profitable three-cornered trade between Paspébiac,
the West Indies and Quebec. He sent poorer quality dried cod to the West
Indies where it was purchased for the slaves. His ships then returned
with cotton, sugar, rum and molasses which sold well in Quebec where
Robin bought much of his provisions and hardware. From 1793, however, he
sent no more ships to the West Indies, feeling it was too dangerous
because of French warships and privateers.
When Spain joined France against England in 1796, Robin's Spanish
markets were closed to him, but he quickly adjusted by selling fish in
Boston and New York. Although he continued to send cod to Axtell and
Robin in Lisbon, in the next five years he sold tens of thousands of
quintals of fish to the United States. Since the neutral United States
still had access to the Spanish market, a great deal of Robin's fish was
simply transferred to American ships which took it directly to Spain;
however, this adjustment was strictly temporary for Robin's cod sold for
somewhat less in the United States than in Europe. In 1801 Portugal
seemed threatened by France so Robin sent all his fish to Boston, except
for a small cargo to Halifax. His fears were unnecessary for that year a
temporary peace was achieved in Europe. He estimated that the 13,000
quintals of cod he had sent to Boston could have brought between
£4,000 and £6,000 more if he had known about the European
situation and sent the fish to Portugal instead.
Communications were also disrupted by the war. It was most important
for Robin to know how the war was going and where the best markets would
be. He worried about France dominating Spain and Portugal and especially
about the United States going to war with England. Communications were
slow even in peace time, but during the war Robin had to rely on rumours
and out-of-date letters. Correspondence from Axtell and Robin advising
him of market conditions in Portugal in August and September 1795 did
not reach him until May of the following year. Letters advising him on
the United States market were often received more quickly if they were
sent overland to Quebec and then brought down to Paspébiac, but in
winter this was an expensive arrangement. Mail from Europe might travel
through several ports on several ships before reaching Paspébiac and,
naturally, some was delayed, lost or captured. To assure that his own
correspondence got through, Robin sent copies on subsequent voyages and
often by alternate routes. He arranged for the Quebec company which
supplied him with many of his provisions to handle his local business
and to open and forward his mail.
With regard to markets and weather, timing was very important.
Sometimes Robin sent a ship off in June to try to be first to market,
while on other occasions he would delay until ice began to form on
Chaleur Bay so his fish would be last to arrive at its destination. At
times he dispatched a ship before it was full, fearing that the fish
already aboard would spoil before it reached port. Ships sent to the
West Indies were timed to avoid the hurricane season. After pondering
the latest rumours and his out-of-date mail, Robin often simply trusted
to his own instinct; as he said, "Trade is a mere lotery." His luck
served him well; he lost few ships and usually guessed correctly when
the market would be best.
Charles Robin may have personally visited many of the Iberian ports
earlier in his career for he knew his markets well. He was aware that
some of his ships were too heavy to go over the bar in the harbour of
Bilbao and that the bargemen there should not be trusted. He was
familiar with seasonal wind conditions in the Straits of Gibraltar and
knew the best unloading positions on the dock at Santander. When he was
forced to shift his markets to the United States, he knew the most
reliable merchants to deal with for he had spent a winter in Boston
before the American Revolution. Although he had never visited the West
Indies, he was knowledgeable about the weather conditions there.
The company captains played an important role in the commercial
process. Robin supplied them with very detailed and precise instructions
on every voyage and gave them many responsibilities. They were told to
avoid port charges by bartering with the merchants without bringing the
ship into the harbour. They could sell some of the fish in one port and
then move on to another (Robin often suggested two or more alternative
ports), with due care that the extra time spent did not spoil the fish.
They had to make sure the fish was always unloaded quickly because of
the danger of spoilage and because the merchants would often try to
delay them until more ships arrived to drive the price down. The
captains were expected to get the best possible deal, but, all things
being equal, Robin preferred that they deal with the British merchants
and brokers who lived in many of the Spanish and Portuguese ports. There
was, indeed, a member of the Pipon family established in Bilbao.
The captains also had to procure ballast or, preferably, cargo for
the return voyage; Portuguese salt was always in demand on the fisheries
and Spanish wines and olives sold well at Quebec. The captains were
charged too with handling mail, arranging insurance for the return trip,
hiring new crewmen and asking ships along the way for the latest war
news and market conditions. When they arrived back in Gaspé the captains
were expected to work on the fisheries directing fishing and curing
operations. In addition to either a salary or a percentage of the voyage's
profits, they were usually given some of the fish to sell on their
own.
Robin had to keep himself well informed on currency matters. He dealt
in a great variety of British, French, Portuguese and Spanish coinage
and assiduously advised his captains on what form of payment to accept.
Normally the cargo sold for one-third cash and the remainder on
short-term credit (three to six months) on which one-half per cent per
month interest was credited to the company's account in London. Nervous
about theft and piracy in Spain and Portugal, Robin instructed the
captains to leave specie with the merchants until the day of departure
and then hide it well on the ship. He preferred them to use specie to
purchase cargo for the return voyage; cargo was not so susceptible to
theft as money.
Occasionally Robin planned ruses for his captains to employ if they
were stopped by pirates or warships. Inasmuch as most of his captains
and crews were French-speaking Jerseymen, Robin, in one instance, told
his captain that if stopped by the French he should claim to be a French
ship bringing fish from Saint Pierre and Miquelon to Saint Malo;
appropriate French hats were provided the crew. In other cases, captains
were told to fly the American flag to trick the French. Robin planned
deceptions at the expense of British interests as well. Business was
business and, as he said, "Master's Interests . . . ought to be no rule
in the least." For a trading expedition to Dominica and Martinique he
devised a means of registering considerably less cargo with the British
authorities than his ship carried; the money he saved on unpaid duties
amounted to a handsome profit. Though he failed, he tried to use a
similar device in his American trade by forging ships' registers and
customs-house papers to indicate that his ships had sailed from
Massachusetts, thus avoiding registration fees and customs duties. He
was also alert to any threat from foreigners, especially Americans,
entering the bay to compete with him for fish. In 1790 he went to great
lengths to expose a group of American traders who were operating on
forged registries.9
Robin normally paid 10 to 12 shillings per quintal for good quality
dried fish which he sold in Portugal for around 23 shillings. Although
it is impossible to determine how much of the 100-per-cent markup was
net gain, Robin normally paid less than other traders for fish caught in
Chaleur Bay. Because of his prominence in the fishing industry, he
seldom had to raise his price for cod in response to the local supply.
In 1796, for example, the catch was poor; Robin did not increase his
price yet still managed to deliver as much fish to Europe as he had the
previous year. His fish always sold for more than the current price in
Spain and Portugal where, he said, "Our Fish is known." He established
a reputation for being able, except in wartime, to deliver fish of
standard good quality regularly.
A temporary peace in Europe finally allowed Robin to retire in 1802.
He had invested his own money and his whole life in the firm and he had
always been more interested in building a family business than in
becoming a rich man. When Robin died in Jersey in 1824 he left an estate
worth about £22,000; his financial rewards had certainly been
adequate.10
Business Methods
By the 1790s only three fish exporters were still operating in Gaspé.
The Janvrins and Daniel McPherson worked on Gaspé Bay while Charles
Robin had a monopoly on Chaleur Bay. Robin felt that the Gaspé fishing
industry required a monopoly; he said after his retirement that "it is
evident that if there is no competition at present it is because the
place is poor."11 Some historians12 believe that
only a large concern like Charles Robin and Company could efficiently
market Gaspé fish in Europe; in this way, at least, the local
inhabitants benefited from the efficiency and size of the Robin
organisation. Gaspé had suffered depopulation and starvation when
trading ceased during the revolutionary war, but during the European
wars of the 1790s Gaspé fish did not lose its market; however, the
methods by which Charles Robin built his strong and efficient business
were often unpleasant and pernicious for the people of Gaspé.
In order to ensure himself of a steady supply of dried fish at the
lowest possible price, Robin introduced the truck system of credit into
the Gaspé fisheries. After the fisherman caught and cured his fish,
Robin would generally have his men inspect and weigh them. The value of
the fish would then be credited against the accounts which the fisherman
had run up at the Robin store in obtaining such imported necessities as
food, clothing, fishing equipment and salt. The fisherman used fish as
his medium of exchange to purchase store goods and Robin used goods (or
"truck") as his medium to obtain fish. The fisherman procured many of
his goods in advance on credit and sometimes, perhaps because of poor
weather, he did not catch enough fish in the summer to pay off his
accounts at the Robin store. In this case he often had to work for the
Robins during the winter, repairing boats and making barrels. Some men
were occasionally taken on as crew for Robin ships making their winter
voyages to Europe. There were no other merchants on Chaleur Bay with
whom the fisherman could trade; if he did not co-operate he could not
sell his fish locally or buy salt to continue fishing. In effect, the
truck system of credit allowed Robin to buy fish at a price no higher
than what it took the fisherman to live on. An observer reported to
Haldimand in 1783 that the system kept "the poor Inhabitants so much in
debt as to oblige them to spend the whole Summer Season in fishing to
pay up their arrears."13 The system also allowed Robin to
compete successfully and consistently on the European market.
Another means by which Robin protected his investment in the
fisheries was by gaining influence in the government. Lieutenant
Governor Cox became, for a time, deeply in debt to Robin, and Cox's
successor, Francis LeMaistre, was a Jerseyman whom Robin described as
"an intimate Friend" of his brother Philip. With these connections Robin
was able to secure a seat on the Gaspé Land Board, which had authority
to grant lands to new settlers, and a term as judge of the Gaspé Court
of Common Pleas.
Robin also allied himself with Felix O'Hara, long-time senior judge
in the Gaspé district and the official who acted for the lieutenant
governor in his absence. O'Hara's son Edward was the Gaspé
representative in the legislative assembly in the 1790s. In 1796 Robin,
concerned that Edward O'Hara might not try for reelection, attempted to
get one of his Quebec business associates to run, for "its a good Man
& Friend we want." In the end O'Hara ran again and was reelected.
Percé was selected as the only poll for the entire District of Gaspé,
chosen presumably by either LeMaistre or Felix O'Hara, but Robin too may
have had a say in the matter. Although he and his employees were not
able to vote because of the distance, Robin was not worried for he knew
Judge O'Hara had "a great Influence in that quarter." Edward O'Hara was
nominated by Philip Robin Junior and received four of the five votes
cast.14 (The population of the Gaspé district at this time
was about 3,000 souls.)
O'Hara did not contest the election of 1800 and Robin decided to
remain neutral and offend neither candidate; however within a year he
had fallen out with the winner and vowed to have him defeated at the
next election, claiming he could deliver at least 30 votes. Robin
retired to Jersey before the next election, but he had established a
practice which was followed by his successors: for many years thereafter
Charles Robin and Company controlled elections in Gaspé.
Robin's political influence did not win him many favours from the
government, but he at least felt safe that his alliances would protect
him from any government actions which could harm his interests. One such
occasion arose in the 1780s when Robin was trying to secure his land
holdings on Chaleur Bay.
A third means by which Charles Robin strengthened his position in the
fishing industry was by gaining exclusive control of the best beach
properties. In 1773 the British government had approved Robin's petition
for land at Paspébiac, but war broke out before the governor at Quebec
acted. When Robin returned after the war he found that the land around
Paspébiac was being reserved for a settlement of Loyalists so he moved
quickly to have Cox protect his interests. First, the land adjacent to
the barachois at Paspébiac was set aside as a timber reserve,
free to be exploited by any fisherman. Then in 1785 Robin was granted
title to all the land at Paspébiac on which he had erected buildings
besides an additional 1,000 acres at the mouth of the Cascapédia River.
The latter was an important salmon fishery and the land Robin obtained
at Paspébiac gave him control of the best beach property on Chaleur Bay.
Furthermore, in 1786 the government decided that no more beaches would
be granted to private individuals or firms on Chaleur Bay; the remaining
ungranted shoreline was to remain in the public domain and left open for
use by any British fisherman.15 This allowed Robin to enjoy
his own private beach as well as the public beaches of the bay.
In 1793 he extended his holdings by having John Fiott arrange the
purchase of the seigneury of Grande Rivière from its owners in England.
The seigneury was a valuable acquisition for it was not far up the bay
from the rich fisheries of Percé. The seigneury had a good beach for
curing fish and within a few years it was supplying Robin with a
substantial proportion of his fish production. The only other privately
held shore properties on Chaleur Bay were seigneuries which, for various
reasons, remained undeveloped for many years.
Charles Robin has been accused of making it his policy "to
discourage the cultivation of the Lands."16 Although he stood
to benefit if agriculture did not expand in Gaspé, the accusation is too
strong. Certainly Robin wanted to be sure that there would always be
enough local residents catching and curing fish for him to buy and that
there would be enough men to work on his own fishing boats, beaches and
shipyard; if they were farming he could not depend on them. It was also
important that the forests near his fishing posts not be cleared for
agriculture as Robin needed a nearby source of timber for his buildings,
fish-curing flakes and shipyard. But there is no evidence that Robin
used his influence with either the government or the fishermen to
actively discourage agriculture on Chaleur Bay.
The most important characteristic Robin used to build his company may
have been the personal attention he brought to his business. He lived
permanently and frugally on the fisheries and devoted his life to the
company which bore his name. He seems to have had little interest in
things outside the business; he was concerned about European politics
only insofar as they could affect his markets. He never married and,
beginning in 1783, he spent 19 consecutive years on the Chaleur Bay
fisheries. During that period the only time he left the bay was January
to March 1787 when he walked to Quebec and back to lobby with the
legislative council about fishing regulations.
Robin invested in the fishing industry not only his life and his
money, but great physical exertion as well. For example, on his first
day on Chaleur Bay in 1767 he landed at Paspébiac at 3:00 p.m., sailed
in a shallop for the Acadian village of Bonaventure at 5:00 p.m.,
arrived there at 8:00 p.m. and traded with the inhabitants throughout
the night. He left at dawn and arrived back at Paspébiac by 8:00 a.m. to
leave on another trading trip three hours later. It was 20 years later
that he undertook his journey to Quebec; in 1787 he was 43 years old and
had spent most of his life on or by the sea, yet he walked 300 miles
each way in winter along the route which later became the Kempt
Road.17 He kept up a strenuous pace even in his later years,
working a seven-day week and spending much of his time afloat
in small, half-decked vessels in dirty weather trading for fish.
Occasionally he would lend a hand loading and unloading fish or helping
the shoremen cure their cod.
When he was not performing physical tasks, Robin's time was occupied
by bookwork. He gave his personal and thorough attention to every
possible detail of the business: watching over his shipyard, ordering
provisions and equipment from Quebec and England, hiring workers,
preparing cargoes, checking inventories and accounts, arranging
insurance, instructing his captains and writing voluminous letters.
He was a superb example of the puritan ideal of hard work,
self-denial and frugality. Nothing was wasted on Charles Robin and
Company fisheries and he himself disputed the smallest apparent
discrepancy with his suppliers at Quebec. He enjoyed no leisure time;
the enforced idleness of winter was only to be endured impatiently. He
complained constantly that his partners did not appreciate his
sacrifices and that they did not support his enterprise sufficiently:
ships arrived too late in spring, trade goods and provisions were poor
in quality, vital correspondence was lost through carelessness and he
was not supplied with enough skilled manpower.
The years of toil eventually resulted in stomach ulcers but Robin
continued to pursue his life's work. He guided his company through the
difficult war years and when he retired in 1802 the firm was in a
position to take advantage of improved market conditions. Charles Robin
and Company flourished in the 19th century by following the business
methods implemented by its founder in the previous century.
Charles Robin and Company after 1802
Charles Robin's eldest nephew directed the company for the next 13
years and under his leadership it expanded enormously. Philip Robin
Junior was only 32 years old when he took over the company, but he
already had over 15 years' experience on the Chaleur Bay fisheries.
After only a short peace, war resumed in Europe in 1803; hostilities
continued for another ten years but this time the company was helped
instead of harmed. Foodstuffs were scarce in war-torn Europe, fish
prices rose and American competition was reduced; the company made good
profits.18 Within a generation Charles Robin and Company was
one of the most important enterprises on the entire Atlantic coast.
In 1811 Philip Robin Junior married Marthe Arbou of Percé by whom he
had had an illegitimate son and daughter; there was no Protestant
clergyman in the area at the time so the ceremony was conducted by a
local justice of the peace. He left her and the children behind when he
retired in 1814; he later married another woman and lived in Switzerland
where he died in 1841. Even after retirement, however, he appears to
have retained a measure of control over the general direction of the
family firm.
In his will Philip Robin Junior left £2,000 to his "natural
daughter" Elizabeth, who had married John LeBoutillier; a £3,000
trust fund for her and her children, and a grant of £100 annually
for Marthe Arbou. He made no recognition of Marthe as his wife. She had
had the document witnessed at the 1811 ceremony, the son of the justice
of the peace swore it was in the handwriting of Philip Robin Junior and
many residents attested that she had always been known as "Dame Philip
Robin"; however, the courts refused to recognize her as Philip's widow
and legal heir to his estate. The estate totalled £33,000 and
£15,000 (United States currency) besides furniture, goods and
shares in Charles Robin and Company and in the Philip Robin
Company.19
The year that Philip Robin Junior was married at Percé, Monseigneur
J.-O. Plessis travelled through Gaspé and left the following description
of Paspébiac and the Charles Robin company:
Paspébiac est l'endroit central du grand commerce de morue de MM
Robin; ils y ont leur comptoir et leur principal magasin, et sont
propriétaires d'une étendue de terre considérable. Les habitants,
auxquels ils se sont rendus nécessaires, sont des espèces de cerfs
entièrement dans leur dépendance; ils ont concédé à 33 d'entre'eux, 33
arpents de terre de front sur 10 de hauteur, en sorte que chaque colon
n'ayant que dix arpents en superficie pour sa part, ne peut vivre
qu'avec le secours de la pêche, et que se trouvant hors d'état d'en faire
les avances nécessaires il est toujours endetté au bourgeois, toujours à
sa dispositon, exposé à être mis à bord de quelqu'un des bâtiments de
la compagnie et à faire le voyage d'Europe en qualité de matelot,
lorsque ses dettes sont rendues au point de ne pouvoir être acquittées
par la pêche. Aussi n'est-il pas rare d'en trouver qui ont été à
Jersey, à Lisbonne, à Cadix, à Messine, à Palerme.20
After Philip Robin Junior's retirement the company was directed by
his brother James and later by James's son Charles William
Robin.21 A series of Jerseymen were appointed as managers at
Paspébiac. In 1836 Abbe Ferland observed that the company
possède trois grands établissements, un à Percé, un à
Grande-Rivière et le principal à Paspébiac. Aucun des
propriétaires ne réside sur les lieux. M. Philippe Robin voyage en France
et en Italie; de là, par lettres, il communique ses plans et ses ordres,
que M. Jacques Robin, résidant à Jersey, est chargé de faire exécuter.
Dans le district de Gaspé, les affaires sont dirigées par six commis,
placés deux par deux. Ces employés doivent être célibataires, ou bien,
s'ils sont mariés, ils ne doivent point avoir leurs femmes auprès d'eux.
On leur a imposé un règlement très sévère, entrant dans les plus
minutieux détails de la conduite à tenir, et spécifiant même les plats
qui, chaque jour, doivent être servis à la table. Si ce règlement était
fidèlement observé, leur cuisine ne serait pas dispendieuse. Quoique les
emoluments des commis soient faibles, jamais, cependant, maitre n'a été
mieux servi que ne le sont MM. Robin. Choisis vers l'âge de quatorze
ans, et formés pendant quelques temps auprès des chefs, ces employés
sont envoyés dans les établissements de Gaspé, où les intérêts de la
compagnie semblent s'identifier avec les leurs. Tous les deux ans, un des
commis de chaque magasin va passer l'hiver à Jersey, afin de rendre
compte de l'état des affaires. Un des grands principes de MM Robin est
de ne permettre aucune innovation.22
Abbé Nérée Gingras, who served as a missionary at Percé from 1849 to
1856, said:
C'est la maison Robin et Compagnie qui fixe le prix [de la
morue] sur toute la côte, et il faut bien que les habitants y passent; car
ils sont tous endettés chez les marchands. Cette maison Robin est la
plus puissante maison de commerce de tout le District de Gaspé. . .
. Ils font chaque année des avances extraordinaires à tous les
habitants et à tous les pêcheurs qui paient bien; chaque personne est
obligée de solder son compte dans le mois de septembre, ou il n'est
pas avancé l'annee suivante. Ils prennent en paiement de la morue
qu'ils vont peser euxmêmes sur les graves; ils l'emportent eux-mêmes dans
leur magasins. Ils ont à Percé au moins 300 hommes employés durant
l'été. Tout se fait chez eux avec une grande honnêteté, et jamais
personne n'a été trompé dans leur maison. Aussi les habitants ont une
confiance illimitée en eux, ils sont les maîtres des élections et de
toutes les affaires publiques. Quoique protestants, ils aiment beaucoup
les catholiques et le prêtre catholique; ils préfèrent certainement à
leur ministre; ils favorisent la Réligion, donnent pour les églises;
l'un des vieux Robins [Philip Robin Junior] a laissé à sa mort . . .
£1000 sterling pour l'eglise de Percé, de la Grande-Rivèere,
de Bonaventure et de Paspébiac.23
The following is a sample indenture for the Jerseymen who contracted
to come out to work for the company:
13 March 1845
He shall not commit fornication, nor contract matrimony within the
said term. At cards, dicetables, or any other unlawful game he shall not
play. . . He shall not haunt alehouses, taverns, playhouses, or
any other places of debauchery.24
Over the years the company strengthened its marketing position by
tightening its standards for fish exports, strictly grading its fish
into three categories: (1) Merchantable the best fish, sent to
Spain and Portugal; (2) Madeira sent to that island; (3) West
Indies badly cured, salt burnt and broken fish, sent to the
plantations, also the grade normally sold at Quebec.25 The
fish sent to Brazil were packed in 128-pound drums (the Portuguese
quintal) shaped to be conveniently carried in pairs on mules into the
Brazilian interior.26
The first Paspébiac manager, William Fruing, wrote in 1828 that the
company employed 330 men in Gaspé in the fishing season and that it had
1,640 tons (that is, nine square-rigged vessels built in the company's
Paspébiac shipyard) of ocean-going shipping and 310 tons (seven
schooners) for the coasting trade.27 Undoubtedly, the company
was large and powerful if one may judge from the number of complaints
about its influence in judicial and political matters. In 1830 François
Buteau estimated that no more than ten per cent of the fishermen on
Chaleur Bay were not indebted to the company.28 Abbé Ferland
charged that if the people tried to sell their fish elsewhere, the
company would call in its debt immediately. He said that the company
would make no advances before a certain date even if the stores were
full and the people starving. Since the people were paid in truck in
advance, they could not put anything aside for the future. If they were
owed more than they needed, they ended up taking payment in luxuries;
thus some of the women were better dressed that those of the Quebec
suburbs.29 The competition provided by the LeBoutilliers and
others beginning in the 1830s brought prices down a little, but the
truck system of credit and the "company store" continued to prevail in
Gaspé.
Many people believed that the creation of free ports in Gaspé would
be advantageous. After 1861, imports landed at these ports were allowed
to enter free of duty; the policy was intended as a favour to the
fishing industry in lieu of the bounty which it had long wanted. This
legislation generated a great increase in shipping traffic in Gaspé and
as a result more ships were available to which local fishermen could
sell fish for cash.
Fortin reported in 1864 that
The old mode of doing business is gone, never to return, which was
prevalent at a time when two or three great firms in the whole district,
fixed the price beforehand, and on terms suitable to their own
interests, and paid for that important article in provisions or goods,
almost never with money. Now I have personal knowledge, that in the
present year, there have been sales of fish to the amount of many
thousands of pounds, ready cash.30
However, an 1865 report on the effect of the free ports claimed that
although there had been a decline in local prices, "the chief advantage
has gone to the principal merchants"; it was "useless for small
capitalists to attempt competition" against the "Jersey houses" that
"practically control the price of fish, which they regulate by an
understanding among themselves." They outfitted the fishermen in
advance "during winter on account of the succeeding season's fishing"
and obtained "the whole season's catch for what it costs the fishermen
to live through the year."31 The truck system of credit
implemented by Charles Robin in 1767 lingered on in some parts of Gaspé
into the 20th century.32
In 1886 another Jersey firm engaged in the Gaspé fisheries
amalgamated with Charles Robin and Company to form the Charles Robin
Collas Company. In 1910 further changes produced the Robin, Jones
& Whitman Company with its headquarters in Halifax instead of
Jersey.33 The firm is still operating under that name today,
its headquarters at Paspébiac; however, the people of Gaspé still refer
to the firm as "The Robins."
The impact of the fisheries on Gaspé was total. The pattern of life
was moulded by one industry and it was controlled by only a few powerful
companies. In the case of Charles Robin and his company, the fisheries
dominated the lives of the managers as well as the workers; continued
success in the fishing industry required management to devote full and
constant attention to the business.
The predominance of the fisheries in Gaspé produced a society quite
different from that prevailing in the rest of the province. In 1832,
while debating the Gaspé fisheries in the assembly, Louis-Joseph
Papineau asserted that the Province of Lower Canada was "essentially
agricultural," that it should remain that way, and that the fisheries
should be given no encouragement.34 In the face of this sort
of attitude, the people of Gaspé could hardly feel that they were part
of the Province of Lower Canada.
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